Janet MargotNov 9, 20211 minWhy should I advertise my print book if I mostly sell eBooks? Customers often search and browse on Amazon without regard to book format. Amazon trained this agnostic search because a book’s landing...
Janet MargotSep 6, 20211 minKDP or Ads Dashboard - Which should I believe? Always look to the KDP dashboard as the authoritative data source for conversions (sales and/or pages read). It would be highly unusual...
Janet MargotSep 6, 20211 minWhy Did My Ad Do Well And Die?Often when ads flatline, the ads algorithm has caught up to it and determined that it falls below their standards of a good ad. This can...
Janet MargotSep 5, 20212 minHow Do I Scale My Amazon Ads?Before you can even think about scaling your ads, you need to know that the timing is right. Answer this question first. Do you have...